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How to Grow Your Small Business With Marketing

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In the first few years of business, small businesses come up against a lot of different challenges. These challenges, according to statistics, cause 20% of small businesses to fail by the end of the first year and the numbers increase as the years go by.

However, many of the reasons that small businesses fail can be fixed by implementing voice over translation services. In this post, we’ll discuss the challenges your small business faces and how to grow your small business with voice over translation services.

6 Common Challenges of Every Small Business

1. Finding Customers

Generally, finding customers is difficult for any business but it is particularly challenging for businesses that aren’t household names. Small businesses encounter common challenges such as missing product-market and misaligned product-channel when searching for customers and without customers, your business cannot grow.

2. Increasing Brand Awareness

Without brand awareness, your small business will only remain a small business. If your customers don’t know who you are, how can they buy from you? Marketers succeed by focusing their brand marketing efforts on building audiences and communities. In a state of branding report, 66% of marketers stated that brand marketing increased their audience growth, while 70% stated it increased audience engagement with adequate proof.

3. Poor Marketing Strategies

As a start-up, being able to market and sell yourself is extremely important. Although you might have quality goods and services, access to your target audience and even increase brand awareness, but if you cannot sell yourself and give your target audience a reason to patronize you, the chances of your small business failing are high.

4. Lack of Business Outsourcing

It’s understandable to want to carry out all the tasks of your business alone, after all, it is a small business. But outsourcing to individuals and companies who have expertise guarantees quality results. There’s a common saying that goes, “high quality sells itself” and if you’re not giving high quality in every area of your business, you can be sure you won’t sell.

5. Not Understanding your Target Audience

The inability to accurately identify your customers’ pains and provide solutions can pose an obstacle for your small business. Let’s assume you sell kitchen appliances and wares and have successfully identified your target audience. The big question now is: can you identify their pain points and at least 2 or 3 reasons why these potential consumers would want your services?

6. Lack of localization

Your business might be small, but there’s still a need to make sure your products and services meet the language, culture and other requirements of a specific target market. This is very important for all businesses but would help small businesses in particular greatly. By localizing your services and products to a certain people or place, you gain their attention, trust and loyalty. In the long run, you can localize to different places and gain more customers.

How Voiceover and Translation Services Can Help Your Small Business

The challenges mentioned above can make starting a small business intimidating and tasking. But voiceover and translation services can solve these problems. It helps you:

  • Increase conversion rates
  • Identify potential customers
  • Boost brand recognition
  • Enhance marketing strategy
  • Ensure that your company maintains a high level of quality.


The translation and localization industry is very broad and cuts across several niches and industries as well. With translation services, your business can equally cut across several languages and dialects, reaching an even larger number of people and improving conversion rates in a certain locale.

The voiceover industry is also very broad and includes radio jingles, TV commercials and more. Radios and TVs are two of the most popular media which people engage in almost every day. With proper strategies and advertisement, your small business can reach a large number of people, increasing brand awareness and finding potential clients.

It’s also one of the easiest ways to improve marketing strategies. Because TV commercials can be tracked and compared, it’s easy to know which advertisement worked best and how you can improve on it. It is also easy to track the number of clients or consumers that reacted to the advertisement.

By outsourcing some projects such as chat support to a professional and trusted voiceover and translation company, not only are you guaranteed expertise in delivery but it also gives you a higher advantage and boosts sales.

Voiceover and translation services can promote your small business in many ways. However, it is important to hire or partner with professionals with proven results like iVoiceAfrica. Get in touch by calling +234 (0) 7026276411 or sending an email to

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