It’s crucial for startups to establish an online presence because many customers conduct research and make purchases online via search engines. Having a strong online presence helps you raise awareness about your products and services, attract potential customers, and boost sales.
Therefore, every startup must have a working knowledge and understanding of SEO and localization because they are two main components of a successful online business.
What is SEO?
Search Engine Optimization (SEO) means optimizing content to fit the requirements of a search engine like Google. It involves steps taken to improve your website for visibility when people search for services related to yours and help your website content rank higher on Google.
Why You Need SEO for Your Business
- Improves Credibility and Trust
When consumers search for something, they often believe that Google will provide them with accurate and reliable results. So, if you’re on the first page of Google’s results, it suggests that people can trust your content.
- Reach Your Target Audience
With SEO, you use keywords relevant to your startup, which then relates to users’ search intent. As a result, it connects you with users who are interested in your services.
- Boosts Conversion Rates
Users who are interested in your product or services can become consumers with the help of SEO. You can say that SEO “converts” page visitors to consumers.
What is Localization?
Localization is the customization of a product or service to satisfy the needs of a specific people’s language and culture. It entails tailoring your product or service to the needs of a certain location.
Why You Need Localization
- It Gives You a Competitive Advantage
Localizing your business gives you a competitive advantage in the market because local businesses can win an audience’s trust far more quickly than an outsider.
- Build a Loyal Customer Base
Customers are more inclined to return to your brand if they find information that speaks to them and their experiences.
- Improve Customer Experience
This improvement is due to the creation of a product that is more suited to the target market. Your target market can enjoy a product that is a perfect fit by making changes depending on local culture, slang, religion, and so on.
How SEO and Localization Work
SEO can help you rank higher in local searches by ensuring that your localized content reaches the target audience.
For example, if you search for “bakeries near me” or “best bakeries,” Google’s Search Engine Result Page (SERP) will provide the location and rankings of bakeries in your local area. This is how SEO helps localization.
As a startup, you need to rank high on Google’s SERP because if search engines can’t find you, neither will your customers. However, to better comprehend SEO and localization, you must first understand how search engines work.
How Search Engines Work
Search Engines work by:
- Crawling – searching for content on the Internet and reading the content for each URL they come across.
- Indexing – storing and categorizing content discovered during the crawling process so that it can be shown in response to relevant queries.
- Ranking – offering the content that will best answer a searcher’s query i.e. displaying results from most relevant to least relevant.
If your web pages can’t be crawled, your content won’t be indexed by Google. And this is where SEO and localization come in – they optimize web pages to enable crawling and high ranking on Google.
Tips to Optimize your Website Content
- Publish relevant content
- Practice keyword research and proper keyword placement
- Update your content regularly
- Review and update your metadata
- Link to authoritative sites
- Use alt tags
How We Can Help
iVoiceAfrica specializes in creating SEO and localization strategies. We help startups, increase organic traffic, create visibility online, increase rankings and expand their customer base via SEO and localization.
Leave a comment or contact us at email@example.com or +234 (0) 7026276411 for more enquiries.