Every business created has a goal. It could be growth, cash flow, profit, satisfaction, expansion or even all of the above; the list goes on and on. But unfortunately, these goals aren’t just handed over to you on a platter of gold. There are some challenges businesses face that hinder them from reaching their goal. In this post, we’ll be discussing these challenges and how iVoiceAfrica can solve them.
5 Challenges Facing Businesses and How iVoiceAfrica Can Solve Them
1. Gaining organic traffic
In times past, many businesses have exhausted resources learning how to successfully manage an offline business, but there’s still so much ambiguous information about excelling in the online world. One essential key needed to make your business succeed online is gaining organic traffic through Search Engine Optimization but this has been a constant struggle for many businesses as only 30% of businesses have an SEO strategy, according to Small Business Trends.
2. Creating Fresh and Meaningful Content
There’s a common saying that there’s nothing new under the sun and if this is true, it means that the market only recycles itself. For example, in the early 1990s to mid-2000s, fashion stores profited from selling baggy pants. After this time, baggy pants were no longer in vogue. Over two decades later, fashion stores once again have baggy pants as one of their best sellers. The point is that that particular fashion trend isn’t new but it was presented in a new and fresh way that was meaningful to customers.
3. Developing Social Media Strategies
Social media is a powerful tool you must engage when trying to build a successful business. Statistics have shown that 54% of people use social media to research products and 73% of marketers believe that their social media strategies have been effective for their business. Without proper social media strategies, you can’t keep up with the latest trend, learn the new lingo of your target audience, calculate social media ROI and see where your company can improve in its marketing strategies.
4. Ignoring Website Localization
The importance of website localization cannot be overemphasized in business, especially when breaking into new markets. Here’s a simple analogy: You run a business that makes and customizes women’s clothes and you want to take your business to a neighboring country or even expand in your own country but your target audience keeps skipping over your product and services. Why? It could be because you haven’t localized your website to that select group’s language and lifestyle.
5. Lack of Proper Research
Now that you’re aware that you need to gain organic traffic, create fresh and meaningful content, develop social media strategies and include website localization in your plan to boost your business, do you know how to go about it? Lack of proper research, will only in a matter of time, hinder your progress significantly.
How iVoiceAfrica Can Help Your Business
iVoiceAfrica offers notable services that are beneficial to businesses worldwide. However, we recently incorporated a few new services that can solve these challenges and help business owners accomplish their goals.
Search Engine Optimization
Optimizing your content helps boost SEO, and one of the best ways to do this is through website localization. Through website localization, businesses can reach specific regions, increase organic traffic, optimize visibility online, increase rankings and expand their customer base each time they adapt to a specific region.
Social Media Management
iVoiceAfrica has resources across all African countries that are conversant with the latest trends, slang and lingo that can connect deeply and effectively with your target audience through your social media platforms. Because our resources are deeply rooted in their community, they can identify pain points and relate easily to your target audience how your business can be of help to them.
African Language Consulting
Expanding your business to Africa is a smart business move but what happens if you’re unfamiliar with the culture and lifestyle of a certain region? Miscommunication can damage your company’s image and in turn, you lose potential customers. To solve this, iVoiceAfrica identifies dominant languages and unique cultures of locales to enable businesses create the right marketing strategy to reach them. We proffer solutions to brands and businesses that find it hard to break into new markets in Africa owing to cultural or language differences.
African Language Tutoring
In addition to African Language Consulting, iVoiceAfrica also offers tutoring of African languages to businesses. Businesses with foreign language skills are one step above competition and are more valuable in the marketplace. A foreign language also expands your understanding of your target audience’s culture and improves your networking and communication skills.
iVoiceAfrica is a distinct company that can help you grow your business. Visit our services page to find out more about our services or contact us by sending an email to email@example.com or calling +234 (0) 7026276411