All you need to know about Subtitling

All you need to know about Subtitling

Subtitles are something many of us don’t take cognizance of, nevertheless, it’s importance shouldn’t be underrated. In Africa, we are blessed with a high diversity of languages, that is we have people from different tribes who speak different languages. We always meet at each point in time, for instance at the Cinemas where we have people from various parts, coming to see a highly recommended movie. How do you ensure they understand the content of the story they are watching especially if the movie was shot in a native language? That’s the essence of Subtitling.  Most times, we underrate the importance of subtitling but it offers greater advantages than disadvantages.

Subtitling is the process of adding text to any audio-visual media to express the message that is being spoken and also to give your audience clarity and a full understanding of what is being said even if they don’t understand the language of the speakers. Subtitles make videos more accessible to a wider audience, including foreign-language speakers, hard-of-hearing individuals, and anyone who can’t watch a video with sound. They also help improve engagement and boost SEO for content producers.

Rather than looking for an interpreter, you can convey information via subtitling. That’s it overall essence. Without subtitles, your audience might not be able to grasp the subtleties contained in verbal communication.

Subtitles can be added to anything that relays information but they are commonly used in Motion pictures, films, television, promotional videos and corporate videos and they are even becoming popular on the internet, for instance, YouTube makes use of subtitles.

There is also a misconception that people who make use of subtitles use it either for the deaf or dumb audience. However, research has shown us that it’s a wrong misconception, the essence of Subtitles is majorly for clarity.

Apart from getting clarity of the message being passed, you can also use subtitles to recreate and express people’s voices. Subtitles are making it possible to access different sources of entertainment the entertainment industry has grown widely as a result of subtitles since people from other continents can understand what is being said through subtitles. It has essentially helped our relationship with people from other countries.

The amount of time we all spend viewing videos online has greatly increased thanks to the intervention of smartphones and laptops. We rather than focus on our phones nowadays rather than sitting in front of a television to see a Telemundo series, this is because we all have something interesting to see on phones as televisions are gradually losing their validity. According to Zenith Online Video forecast in 2019 an average person will spend 100 minutes each day watching an online video in 2020, from 84 minutes in 2019.

This means that presently an average person might be spending 200 minutes each day to watch an online video because they get clarity through the help of subtitles and it’s currently in high demand.

You might be wondering why you need subtitles for your company, business, brand etc. The pros of using a subtitling company are having a trusted professional do all the technical work such as time-coding, syncing, encoding etc. and they can also customise the subtitles in a variety of styles (font, colour, placement). Not only can this save you a lot of time, but their expertise will cut out any errors you may experience personally – saving you time, money and hassle. You also tend to show your foreign audience you care a lot about them by making them understand the message being passed across through subtitles and with that you gain their trust. Using subtitles shows your company or business embraces growth, it makes you grow and shapes the way your audience sees your company. Let’s just say it puts you in a better light out there.

Subtitles will always fit into any industry whether it is a commercial, industrial, educational, Agricultural industry which means we all have to know a bit of subtitling or come in contact with companies that will help subtitle our information. It’s not sort after only in the entertainment industry it’s needed in all facets of life.

The  iVoice Africa team offers quality translation and subtitles  services across all languages in Africa. We also offer prolific advice that helps take your business grow higher .Reach out to us via telephone @ +234 7026276411 and our email @ info@ivoiceafrica.com today

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