The Internet keeps growing very fast everyday and also becoming an efficient and effective means of communication. The boundaries of language and geography are ceasing to exist. The language a company use in selling her products and services also makes a significant determinant on whether or not a customer can be swayed to make a purchase. We have thousands of languages in the world, everyone understands a certain thing in different ways.
As at 2019 it was discovered that English is not the only language that people use on the internet. Out of the estimated world population, Chinese, Spanish, Arabic and Portuguese ranks amongst the top five languages used in the web. While billions of people around the globe do speak English, even more people communicate in languages other than English. This means that you have the opportunity to break into new markets to offer your products and services with content translated into the native language as we have different people using the internet for different reasons.
As an entrepreneur or business owner, your goal is to attract the right potentials to your business, its not just about using the one-way traffic idea of English language but also embracing other languages, and interacting with people from other places. You have to open your mind to this new business strategy as it won’t work for someone with a very closed mind.
You might imagine how advertising in multiple language improves your brand. Here are my solid reasons why you should embrace multiple language advertising to help your brand.
- Expands your target customer base:
With the internet becoming one of the most important means of communication.
The boundaries of language and geography are ceasing to exist. As a result, the need for online translation has become a must-have for businesses that need to flourish. If your customer service can talk in English only, you will limit your customer base. However, using multiple language you will get noticed by global customers, which results in opening new business markets, opportunities globally and locally, opens you up to your realities and brings more customers to your side since you communicate in the language they understand.
- People Prefer Content in Their Native Language:
Most people who are bilingual speak their native language while also having a conversational understanding of English. While most of the world understands English, most people prefer to communicate in their native tongue.
People tend to feel more comfortable communicating in their native language, and your business can build a relationship with potential customers by having professionally translated content that speaks to them. You also gain the trust of your customers since you communicate in a language they understand and they can also bring you bigger and better opportunities.
- Expand Your Reach & Target New Audiences:
When you use a multiple language advertising marketing approach, not only will you reach a larger demographic in your home country, but you’ll reach a large demographic worldwide.
Your local market could easily become a global market, or you can also use a multiple language advertising marketing strategy to attract new customers in different cities or regions in your home country.
- Reduce Operational Costs:
If you’re aiming to go international, translating your website is much more cost-effective than other marketing strategies that aim to attract a global audience; plus, it offers a huge return on investment.
In an era where consumers can access whatever they’re looking for with a few clicks of a mouse or taps on a screen, it’s crucial that you’re communicating with your target audience in languages that they speak.
5. Gain A Competitive Edge:
Let’s face it; it’s a dog-eat-dog world out there. If you want to stand ahead of the competition, you need to be unique.
Since so many business owners use a monolingual marketing approach, by presenting content in multiple languages, you’ll automatically stand out from the crowd.
You stand better chances, bigger offers, bigger opportunities and can even plan better. You attract the right potentials to your business, stop the one way traffic idea and embrace taking your business to higher grounds through the use of multiple language advertising.
The idea of adopting Multiple language advertising, also expands your business reach, proves you to be customer eccentric, improves your brand image, outdo competitors, builds trust between you and tour customers and so many other benefits attached to it.
iVoice Africa offers the very best quality of voice-overs to fit your media needs. Our team of professional artists would be eager to get to work to bring your scripts to life. We also provide translation and localization services. Reach us via +234 7026276411 or via email @ email@example.com today